Your Book or Keynote May Not Pay Much, But Here’s How to Tell If It’s Winning You Better Clients

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways A book, keynote or course often creates more value through the clients, partnerships and opportunities it generates than through the revenue it earns directly.

Measure thought leadership by whether prospects convert faster, your pricing power grows and better opportunities find you, because authority compounds only through consistency. Most leaders think about monetizing thought leadership in predictable ways.

First reported by Entrepreneur.