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Why surveillance pricing bans are suddenly gaining traction this year (and not just in California)

A law advancing in the California Assembly makes it illegal to set prices with algorithms.

Cali Reporter staff · May 15, 2026
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Why surveillance pricing bans are suddenly gaining traction this year (and not just in California)
Why surveillance pricing bans are suddenly gaining traction this year (and not just in California)

A law advancing in the California Assembly makes it illegal to set prices with algorithms. Three other states have passed such bans in the last month.

Original reporting: CalMatters.

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