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Why e-commerce pitches are creeping into TV news

As ratings and ad revenue shrink, selling products inside of programming is becoming increasingly common.

Cali Reporter staff · July 19, 2026
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Why e-commerce pitches are creeping into TV news
Why e-commerce pitches are creeping into TV news

As ratings and ad revenue shrink, selling products inside of programming is becoming increasingly common. Product pitches on NBC's "Today," ABC's "Good Morning America" and "CBS Mornings" have grown in recent years.

Original reporting: LA Times, Business.

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