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Who’s buying your personal data: Disney, GM, your insurer and bank. Here’s what they get

Consumers asked a major data broker for their files.

Cali Reporter staff · September 16, 2026
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Who’s buying your personal data: Disney, GM, your insurer and bank. Here’s what they get
Who’s buying your personal data: Disney, GM, your insurer and bank. Here’s what they get

Consumers asked a major data broker for their files. What they got back shows interest in how fat they are, how much they drink, and how likely they are to get a mammogram, among many other characteristics.

Original reporting: CalMatters.

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