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This L.A. shop was cute before cute was cool. It launched on TikTok, and things got ugly

JapanLA, a 20-year-old shop known for selling cute products, has survived the e-commerce disruption by peddling products on TikTok Shop.

Cali Reporter staff · September 4, 2026
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This L.A. shop was cute before cute was cool. It launched on TikTok, and things got ugly
This L.A. shop was cute before cute was cool. It launched on TikTok, and things got ugly

JapanLA, a 20-year-old shop known for selling cute products, has survived the e-commerce disruption by peddling products on TikTok Shop. But after its Sonny Angel dolls exploded in popularity, the store's owner saw the dark side of online auctions.

Original reporting: LA Times, Business.

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