Millions of dollars were wagered on 'Love Island.' Why Kalshi wants more trades in reality TV
'Love Island' marked Kalshi's largest TV market to date, with over $77 million in trading.
'Love Island' marked Kalshi's largest TV market to date, with over $77 million in trading. With more success in its culture markets, the overall percentage of female traders on the prediction market platform has doubled in the last year.
Original reporting: LA Times, Business.
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