How Erewhon made luxury groceries a lifestyle: 'We're gonna get high off the good stuff!'
Elite grocery chain Erewhon is embarking on an aggressive expansion in Southern California.
Elite grocery chain Erewhon is embarking on an aggressive expansion in Southern California. Started as a humble bulk grains outlet, its cult success is rewriting the rules of the supermarket business.
Original reporting: LA Times, Business.
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